News

Erin Morrow's MassMotion Simulates Crowds

Posted 18.11.2011

Over the past decade, Erin Morrow has become an expert on the movements of the masses. He’s a transportation planning consultant and focuses on helping architects understand how crowds will flow through the airports, hotels, and skyscrapers they dream up. Morrow predicts how many people will line up at Starbucks during commuter hours and determines where to place an escalator to minimize bottlenecks.  Read full article